Statistics for reservation sources will allow you to evaluate the efficiency of each source of reservations (OTA, agency, online booking widget and direct sales) for the selected period.

It is possible to build a report for each of the sources:

Report on effectiveness

In this version of the report you can see the percentage share of reservations for each source from the total amount received for the period. With a help of these data, you can understand how effective your website is, how visibile is your hotel on the Internet and on online reservation systems. The report can be compared with the same period starting a week/month/year before or later to trace a trend how the effectiveness of different sources depends on seasonality and other factors.

Report on number of reservations

The report on the number of reservations will show you the number of reservations for each agency and for each online travel agency for the selected period.

Report on ADR/Revenue

The report on ADR/revenue will show you an average price of sold rooms through each sales channel, as well as earnings obtained from sold rooms. Report on ADR/revenue by source will allow you to understand through which source you are selling your rooms most successfully: at the maximum price, with a maximum number of reservations and which source brings most of the hotel’s income. Report on ADR/revenue can be generated both for all sources, as well as separately for the OTA or agencies.